MCPHS University Associate Director of Enrollment Marketing Analytics in Boston, Massachusetts
The Associate Director of Enrollment Analytics reports to the Director of Enrollment Marketing and is responsible for driving growth of our student prospect pool and conversion to enrollment through analyzing data to optimize student recruitment marketing, plus execute marketing automation processes within our systems to manage marketing collateral. As the office and position is newly formed and still establishing its scope of work, this is a tremendous opportunity to lay a foundation for excellence.
Discover, interpret, report, and monitor internal and external data-driven insights on effectiveness, efficiencies, and ROI on all marketing projects and campaigns through detailed data analysis and assessment of Admission-centric data; reports will visually represent trends and initiatives, including tables, maps, and graphs.
Document KPIs, patterns, trends, stories, and accountability measures, translating them into actionable insights; recommend strategies and plans to address opportunities and gaps that drive conversion through the enrollment funnel from lead acquisition to matriculation.
Execute outbound communications within Salesforce platforms (Pardot, Marketing Cloud) including audience report and data extension generation; quality assurance and A/B testing; and deploying email, SMS, and other campaigns of varying frequency and mechanisms in collaboration with the Associate Director of Enrollment Marketing Operations.
Leverage programming/coding knowledge and Salesforce’s native languages to developmarketing communications within Salesforce platforms to create personalized, segmented, and journey-based communications based on audience data including demographic, behavorial, and CRM.
Model scenarios that measure effectiveness of new initiatives and isolate variables within strategies to determine impact of individual efforts within a dynamic approach to enrollment marketing.
Maintain and document data and analytical processes, marketing automation and procedures, programs and workflows.
Develop an analytics structure and reporting hub to help Enrollment Marketing and Admission understand its audiences and improve communications through providing and training users.
Evaluate and assess current systems the institution utilizes, and offer recommendations on how they can be leveraged to provide additional student recruitment opportunities.
Collaborate with the Salesforce Administrator and Admission Operations to develop, maintain, and assist with analytical and reporting needs within Admission staff users, communication plans, and campus partners.
This position may be asked to work nights and weekends on occasion for Enrollment Marketing and Admission needs.
Education and Experience Requirements
Bachelor’s degree; advanced degree preferred
Minimum of 5 years of relevant experience, preferably managing marketing analytics efforts in a complex organization
Strong set of broad technical skills and expertise with data management software to analyze, organize, and present data
Higher education enrollment marketing experience desired, but not required
Demonstrated knowledge and experience of quantitative research and data analysis methodology with background in applied use of various statistical tools (e.g. SPSS, SQL, Excel).
Experience with CRM and data visualization systems, and programming languages. Salesforce, Pardot and Marketing Cloud experience and programming languages preferred. Demonstrated competencies and/or ability to learn new systems and programming skills accepted in lieu of experience with Salesforce platforms.
Experience with developing and manipulating data and reports in various data sources, including creating and maintaining complex logic. Experience with social platforms, plus Google Analytics and Data Studio, desired.
Knowledge of best practices in marketing desired.
Knowledge of higher education and areas of enrollment, admissions, and financial aid appreciated.
Skills and Abilities
A proactive, dynamic, enthusiastic, and creative individual who enjoys research and management of multiple projects
Able to summarize and present work to end users who possess varying levels of data comprehension
Highly collaborative and eager to work within various cross-functional teams
Has a desire for continuous improvement of skills and processes and possesses self-starter initiative
Is detail-oriented, methodical, and thorough, ensuring data accuracy, integrity, and relevance
This position will be primarily based in either the Boston or Worcester MA campus depending on your location and interest, with occasional travel to the other campus and sporadic travel to the Manchester, NH campus.
Skills testing may be a component of the interview.
MCPHS offers a competitive salary and excellent benefits that includes a substantial contribution toward the cost of medical and dental insurance, generous time off benefits, and a significant pension plan contribution. To learn more about our total rewards, please visit .
Please attach acover letterand aresume. No phone calls, please. Principals only. No relocation available. Finalist candidate(s) for this position will be subject to a pre-employment background check as a condition of employment.
MCPHS University is an equal opportunity employer that celebrates a diverse community.We seek to recruit, develop and retain the most talented people from a diverse candidate pool. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.
MCPHS University, an innovator in health and professional education, is setting the pace in the health science fields. MCPHS has more than 7000 students across campuses in Boston’s Longwood Medical Area, downtown Worcester, MA and downtown Manchester, NH. Here, we are preparing future generations of global leaders and promoting systems to improve the health of the public. In the midst of implementing an ambitious strategic plan that will bring us to our 200th anniversary in 2023, MCPHS offers meaningful work that benefits society overall, provides competitive salaries and comprehensive benefits, and fosters a sense of connectedness and collaboration among our employees. We are a fast-moving, data-driven educational institution with a strong entrepreneurial mindset.
Come join us and be a part of a diverse community that is at the forefront of advancing the healthcare landscape! To learn more about working at MCPHS University, please visit .
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Job LocationsUS-MA-Boston | US-MA-Worcester