Massachusetts Education Jobs

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Job Description

Join Takeda as a Director of Hematology Brand and Channel Marketing Lead out of our Cambridge, MA office. As the Director of Hematology Brand and Channel Marketing Lead you will be responsible for designing and delivering the brand strategy for priority Hematology brands across unique HCP segments, IDNs and GPOs in partnership with cross-functional partners. This role will be accountable for leading and developing the brand and channel marketing team, all promotional strategies and materials (personal and non-personal), positioning, messaging, and playbooks, and successfully implementing them with the field sales and accounts team and to external customers. This individual will also collaborate with the US Managed Markets team to support contracts and SP Services, review business cases, support access pull through and ensure the tactical work aligns to the overall Franchise Strategy. This person will play an integral role in the overall success and culture for the Hematology franchise and cross-functional teams.

How you will contribute:

• Lead brand strategy development for priority brands to ensure effective execution across personal and non-personal channels.

• Lead brand planning process and development of strategic narrative in partnership with the cross-functional leadership team. Socialize strategic and tactical plans with leadership and the extended cross-functional team and gain alignment.

• Identify relevant and actionable insights that highlight the emergent needs of stakeholders and define strategies, positioning, campaigns, messaging, and impactful marketing tactics to drive brand performance and support lifecycle management initiatives such as label expansions.

• Apply overall brand and portfolio strategy to HCP experience, and IDN and GPO engagements to demonstrate payer coverage, health economic value, and clinical efficacy to drive product selection and formulary access.

• Define and implement marketing channel mix/customer experience through effective partnership with patient marketing and centralized digital and professional engagement teams.

• Monitor brand performance, market dynamics and competitive landscape, and recommend strategic and tactical shifts based on performance against KPIs.

• Partner with Field Sales & Accounts leadership, Commercial Learning & Development, and Analytics teams to develop personal selling solutions that optimize the capabilities and resources of the field sales and accounts team.

• Matrix manages and provide peer leadership to deliver expected results on complex multifaced projects.

• Build and maintain effective external relationships with customers (HCP/KOLs, GPO and IDN stakeholders).

• Lead and develop a high performing team of individuals and foster a culture of diversity and inclusion.

• Manage agencies and budget effectively.

Minimum Requirements/Qualifications:

Required

• Bachelor’s degree

• 10+ years of marketing, sales or related function experience in the pharmaceutical industry with 3+ years in management-level positions with increasing responsibilities

• Strong leadership and communication skills

• Hybrid Boston-based Role

• Travel: Approximately 25%

Preferred

• MBA

• Rare disease experience

• Industry knowledge – comprehensive understanding of the pharmaceutical industry and the prescription drug access landscape and distribution process (e.g. medical referrals, managed care systems, etc.).

• Understanding of US pharma market dynamics (regulatory environment, access and reimbursement, policy, etc).

• Experience leading both HCP and Channel strategy with an understanding of how to activate, convert/onboard and retain patients through effective engagement and solutions.

• Omnichannel – experience designing and executing omnichannel customer experiences with deep understanding of how to pull strategy through to execution.

Skills:

• Marketing Techniques – comprehensive understanding of pharmaceutical marketing methods, tools and concepts across the marketing competency model (from strategy to execution)

• Strategic Planning and Implementation – Ability to develop an overall marketing strategy and oversee the implementation of the strategy.

• People Development – Ability to calibrate talent, effectively coach with radical candor, and build competencies to elevate team performance.

• Management – Ability to set priorities, develop workflow processes, and direct staff.

• Communication – Ability to communicate ideas, data both verbally and written, in a persuasive and appropriate manner.

• Budgeting – Ability to create and maintain an accurate budget for department expenses.

• Cross-functional collaboration – ability to influence across functions to drive decision making through trust-building and with agility.

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.

For Location:

Boston, MA

U.S. Base Salary Range:

$169,400.00 - $266,200.00

The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.

U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

Locations

Boston, MA

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

Job Exempt

Yes

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.