Job Information
Tatte Bakery & Cafe Marketing Manager in Boston, Massachusetts
Description
Summary of Responsibilities
Marketing Communications & Content Development
Own and maintain the marketing communications calendar, ensuring alignment across digital platforms including email, website, app, paid advertising, social media, etc.
In partnership with the Brand/Creative/Concept team, develop compelling and on-brand content for the website, app, and loyalty programs to engage and retain guests.
Execute promotional campaigns and messaging strategies that drive guest engagement.
Website Optimization & A/B Testing
Own 6-12 month roadmap for Tatte’s web & app presence.
Plan and execute A/B tests to improve website performance, user experience, and conversion rates.
Analyze test results, extract insights, and recommend data-driven optimizations.
Work closely with partner vendors to define requirements and see through the implementation of UI/UX improvements.
Analytics & Performance Tracking
Monitor and analyze website performance metrics (conversion funnel, traffic sources, order mix, etc.) to inform marketing strategies.
Provide insights and recommendations based on data trends to optimize guest acquisition and retention.
Utilize tools such as Google Analytics, Adobe Analytics, or similar to track and report key KPIs.
Loyalty Program Management
Partner with internal and external partners to become a subject matter expert in Tatte's loyalty offering and support the day-to -day management of the program.
Coordinate development and deployment of creative assets for web, email, app and in-cafe.
Provide onsite support during in-person events such as loyalty guest experiences or new cafe openings.
Analyze data to identify areas of success and opportunity to inform future iterations of loyalty program.
Other Duties as Assigned
Working Conditions / Essential Functions
Ability to travel 15% +/-
Able to work Monday to Friday
Able to sit and read
Position Requirements
5-8 years of experience in digital marketing, content strategy, or website optimization roles.
Bachelor’s degree in marketing, Business Administration, or a related field.
Experience developing roadmaps and informing marketing strategies.
Strong verbal and written communication skills coupled with both demonstrated ability to effectively influence cross-functional stakeholders and with a keen eye for brand voice and guest engagement.
Strong project management skills and highly organized with the ability to prioritize and manage multiple projects simultaneously.
Ability to independently scope ambiguous problems, devise solution options, and execute on solutions.
An entrepreneurial mindset with the ability to thrive in an ambiguous and fast-paced environment with a dynamic bias for action.
Strong understanding of conversion funnels, web traffic sources, and digital analytics.
Ability to translate data insights into actionable marketing strategies.
Hands-on experience with A/B testing.
Proficiency in Google Analytics, Adobe Analytics, or similar tools .
Experience working with content management systems (CMS) and app-based marketing and willing to learn softwares including email marketing, DAM, etc.
Our Benefits and Perks
Competitive pay (base pay starts at $105,000 & position is bonus eligible), commensurate with experience and skills
401(k) (with a vesting match)
Free employee assistance program services
Health, dental and vision insurance
Free drinks and generously discounted meals
Exciting potential for growth with a rapidly growing company
Tatte is an E-Verify employer