Boston University SENIOR ASSISTANT DIRECTOR, Enrollment, Undergraduate Admissions in BOSTON, Massachusetts
The Senior Assistant Director for Admissions Direct Marketing and CRM Operations develops and manages key direct marketing efforts designed to attract, influence, and inform prospective students, parents, high school principals/headmasters, and school counselors about the value and benefits of a BU education. The Senior Assistant Director effectively serves as the client lead for BU Admissions CRM, working closely with ENSA departments, vendors, and external consultants to leverage the power of the CRM. In addition, the Senior Assistant Director manages marketing communication streams for over 300 unique projects, including all letters, emails, event invitations, and admission decision notifications. The Senior Assistant Director is responsible for managing search efforts to cultivate a strong inquiry pool by working with outside vendors and utilizing targeted mail and email communications designed to build a strong pipeline and convert high-quality leads to enrolled students. The Senior Assistant director also supervises and directs the activities of the Assistant Director for Admissions Marketing and Communications.
B.A./B.S. and CRM experience required; Excellent writing and organization skills, strong Microsoft Office (particularly Excell) skills, and high attention to detail; minimum five years experience in marketing and communications. Knowledge of US postal regulations preferred.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. We are a VEVRAA Federal Contractor.
Tracking Code: 6455/H0718
Job Location: BOSTON, Massachusetts, United States
Position Type: Full-Time/Regular
Salary: Grade 74