Harvard University Publications Coordinator in Cambridge, Massachusetts

48173BRAuto req ID:48173BRJob Code:402042 Publications Coordinator Location:USA - MA - Cambridge Business Title:Digital Email Marketing CoordinatorSub-Unit:------------ Salary Grade:055Time Status:Full-time Union:55 - Hvd Union Cler & Tech Workers Basic Qualifications:

  • Bachelor’s degree in business, marketing, communications, or related area.

  • Three plus (3+) years' experience in email marketing, and/or communications and/or experience related to this field of work.

Additional Qualifications:

  • Experience with Salesforce Marketing Cloud, or similar marketing automation platform

  • Familiarity with social media platforms, e-mail management, and analytics systems (i.e. Hootsuite, Domo, and Google Analytics)

  • Knowledge of best practices in e-mail marketing

  • Understands writing and positioning digital content

  • Excellent written communication skills and keen editorial eye

  • Strong organizational skills

  • Strong interpersonal communication skills including the ability to collaborate with internal and external teams, such as students, faculty, and staff

  • Experience working in higher education is a plus, as well as an interest in the educational landscape related to nontraditional students and lifelong learners highly desired

Additional Information:The Division of Continuing Education (DCE) comprises several entities including the Harvard Extension School, the Harvard Summer School, the Harvard Professional Development Programs and the Harvard Institute for Learning in Retirement. For more than a century, Harvard Extension School has made Harvard faculty and teaching accessible to a diverse community of local, national, and international students. Harvard Extension School enrolls approximately 13,000 students per year in approximately 65 liberal arts and professional fields. More than 650 open enrollments online and classroom courses are offered at affordable prices to our communities across the world. Harvard Summer School offers approximately 300 courses on the Harvard Campus to 6,000 secondary school, college and adult learners and more than 30 international study abroad programs for up to 600 students each summer. The Division also includes the Harvard Institute for Learning in Retirement with approximately 550 active members and Harvard Professional Development Programs offering about 60 two-day, noncredit courses annually.

All formal offers will be made by FAS Human Resources.

Harvard offers an outstanding benefits package including:

Time Off: 3 - 4 weeks paid vacation, paid holiday break, 12 paid sick days, 11.5 paid holidays, and 3 paid personal days per year.

Medical/Dental/Vision: We offer a variety of excellent medical plans, dental & vision plans, all coverage begins as of your start date.

Retirement: University-funded retirement plan with full vesting after 3 years of service.

Tuition Assistance Program: Competitive tuition assistance program, $40 per class at the Harvard Extension School and discounted options through participating Harvard grad schools.

Transportation: Harvard offers a 50% discounted MBTA pass as well as additional options to assist employees in their daily commute.

Wellness options: Harvard offers programs and classes at little or no cost, including stress management, massages, nutrition, meditation and complimentary health services.

Harvard access to athletic facilities, libraries, campus events and many discounts throughout metro Boston.Department:Division of Continuing EducationPre-Employment Screening:Education, IdentityJob Function:Communications Duties & Responsibilities:Reporting to the Digital Engagement Manager in the Office of Strategic Growth Initiatives at Harvard’s Division of Continuing Education (DCE), the Digital Marketing Coordinator serves as a key member of the marketing team focusing on developing engagement initiatives that support an integrated brand strategy. This role is responsible for coordinating e-mail efforts to support the pillars of DCE, including Harvard Summer School, Harvard Extension School, DCE’s Professional Development Programs, and Harvard’s Institute for Learning in Retirement.

Alongside the Digital Engagement Manager, Digital Marketing Coordinator is expected to play a critical role in contributing to ambitious DCE-wide growth goals. A successful candidate will be a digital-savvy marketer, focused on assisting with, creating, and measuring online marketing campaigns.

Primary responsibilities:

  • Works with content team and program marketing specialists to develop targeted e-mail campaigns for their respective audiences

  • Builds expertise in e-mail marketing, keeping apprised of best practices and emerging trends, and making recommendations for new opportunities that align with marketing goals

  • Develops expertise in the Division’s e-mail marketing platform (Salesforce Marketing Cloud), and identifies new ways to use e-mail marketing and testing to achieve Division’s goals

  • Creates automated communication plans triggered by events or user actions and also sends ad hoc e-mails to various audiences as needed

  • Writes and edit all components of copy for email marketing and construct marketing automation flows in Salesforce Marketing Cloud Journey Builder. Design and manage e-mail marketing and nurture campaigns, including: A/B testing, database segmentation, and continual optimization for KPIs

  • Monitors and reports e-mail metrics, including conversions and trends, and provides reporting and comparisons to internal and external benchmarks

  • Maintains, monitors, and optimizes email messages to ensure that they align with marketing and organizational goals

  • Facilitates exchange of email marketing data and lists with external vendors in compliance with Harvard and DCE policies

  • Manages email campaigns executes through partners, and measures and reports on effectiveness

  • Ensures messages are meeting brand standards across teams and the organization

School/Unit:Division of Continuing Education EEO Statement:We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law.