Massachusetts Education Jobs

Position Title: Marketing Manager Reports To: Marketing Director Department: Product Marketing Type: Hybrid with two days required in the Chestnut Hill, MA office and flexibility to come into the office on other days as-needed. Primarily this role will be remote 3 days and in-person 2 days. POSITION SUMMARY: Marketing Manager is responsible for overseeing the day-to-day execution, development, measurement, and continuous improvement of multi-channel, direct response lead generation marketing campaigns for Sokolove Law across both digital and offline channels. KEY RESPONSIBILITIES: Campaign Management & Execution -Collaborate with the Marketing Director to implement and manage direct response lead generation campaigns across multiple legal practice areas. -Oversee D50 Media agency resources, internal teams, and contract partners to ensure timely and high-quality production of marketing materials. -Manage the development of DRTV scripts, direct mail and email campaigns, digital and offline content, social media posts, and printed materials. -Coordinate direct mail list pulls, production quotes, and collateral production, including occasional on-site press checks (local travel may be required). -Ensure timely updates to perennial marketing materials, such as website disclaimers, terms and conditions, and attorney accolades. Team & Vendor Management -Directly manage one to two Assistant Product Managers and contracted partners, ensuring tasks are completed on time, within budget, and within the scope of the Statement of Work. -Spearhead new vendor identification, vetting, and onboarding for marketing initiatives. Collaboration & Communication -Work closely with Service/Operations and call center teams to coordinate media plans, campaign updates, toll-free number reservations, and intake setup. -Keep internal teams informed of key due dates, project dependencies, and campaign updates. -Participate in marketing meetings and strategy discussions, contributing actionable insights and clear objectives to improve campaign performance. -Take and distribute meeting notes, ensuring documentation accuracy. Compliance & Administration -Facilitate state legal filings to ensure compliance with bar association regulations. -Process vendor invoice pre-approvals and expense documentation. Performance Analysis & Reporting -Prepare and review weekly marketing performance reports, analyzing data to assess campaign effectiveness. -Identify key insights, connect data trends to campaign objectives, and provide recommendations for budget optimization and resource allocation. -Monitor industry and competitive trends to inform strategy and media planning. Presentations & Problem-Solving -Utilize Microsoft PowerPoint to develop presentations and proposals for senior leadership, including the CMO and CEO. -Approach complex business challenges with a problem-solving mindset, digging into \"why\" questions to drive marketing improvements. -Take initiative on ad hoc projects and additional responsibilities as needed. QUALIFICATIONS: -Bachelors degree with 3+ years experience in marketing. -Minimum 1 year experience of managing vendors. -Strong Microsoft Office knowledge & proficiency with Excel and PowerPoint. -Solid written and verbal communication skills. Uses clear and concise verbal communication skills that are on point, persuasive, and audience appropriate. -Analytical and assertive; able to command the room and contribute in meetings with internal teams and external clients, driving to decisions and commitments despite level, function, or personality of participants. -Sense of urgency and ability to manage multiple projects while working collaboratively in a deadline-driven environment. -Detail-oriented, self-motivated with ability to see ahead, anticipate future needs -Ability to learn new tools and software; familiarity with IBM Cognos Report Studio, Salesforce, Google Analytics, and Asana -U.S. Veterans are strongly encouraged to apply.